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"There’s a greater demand for unconventional fragrances among higher-end male customers now, with more of a focus on individuality. We’re seeing them use more non-traditional but premium ingredients such as amber. These are fragrances that are focused on a place, or that tell a story… Men are more interested in the actual smell than any macho branding around it."
- Uncommon scents, Now men are on the trail of niche fragrances, by Simon Brooke